Our Core Values
- We believe that anything is possible if you put your mind to it.
- We wake up everyday and believe the opportunities are plenty and it is critical to go through the discipline of figuring out the most important one.
- We love working with people we respect, trust and laugh with.
- We believe learning never stops- we learn from each other and we learn from what is around us. We actively seek knowledge and continually learn.
- Transparency, trust, collaboration, and respect for our similarities and our differences make us a strong team.
- We work hard – it is in our DNA.
We are looking for people who have these similar values to join our team. Please email us – We believe time goes in one direction so lets make our time together meaningful.
CEO and Founder
Sima is an innovation and growth focused entrepreneur, operator, and investment banker
Sima’s experiences include P&L management, operations, business development, marketing, acquisitions, research design and analysis in global markets. She is accomplished in identifying opportunities and leveraging competitive advantages to gain market share and acquire new customers.
Sima’s experience include The NPD Group, International Business Machines and Co-Founder of Paradigm Sample and Founder of Data Innovation. Sima also serves as Board of Member of Paradigm Sample. Sima was the former Chair of SampleCon and continues serve as board member.
Sima speaks frequently at national conferences including The Market Research Event, IIEX, and Marketing Research Association. Sima has published numerous articles in industry publications. Sima holds an MBA in Finance from NYU’s Stern School of business and is a former member of Young President’s Organization (YPO).
Sima also hosts her own podcast, Data Gurus which has over 25,000 unique listeners globally.
Cyrus is an Advisor and Investor at Infinity Squared Ventures, CEO of Paradigm Sample and Board of Advisors Experion Global.
Cyrus Deyhimi has 20 years of experience in the high-technology and consulting industries. His accomplishments include nearly $1B in new outsourcing business from global 500 companies in the travel, transportation, and communication sectors. Positions he has held: HP Account Executive Continental Airlines, Director Market Intelligence and Contact Centers Cendant Corporation, President DVI International (clients: Goldman Sachs, Fastwired), Supervising Consultant BSG Consulting and Research and Development Engineer IBM Microprocessor Design Group. Most recently he was Account Manager (sales, delivery, and financials) of Hewlett Packard’s Continental Airlines Outsourcing Relationship for both the Application Practice along with their Software as a Service Practice. He was awarded HP’s Organic Growth Contract of the year in 2007. He received his undergraduate degree in Electrical and Computer Engineering from the University of Texas at Austin and his MBA in Finance from NYU Stern School of Business, both with honors.
Oberon was founded in 2001 with a singular purpose: to become the “go to” investment bank for middle market businesses
Oberon was founded in 2001 with a singular purpose: to become the “go to” investment bank for middle market businesses – capable of closing exceptional M&A and financing transactions with the same skill and resources historically provided only to Fortune 500 companies. Today, we have achieved that goal by bringing together approximately 70 seasoned professionals in our offices in the heart of New York City dedicated to delivering unmatched service and results to businesses across a number of industry sectors where our team has significant experience. Our relationship oriented approach has generated numerous long-term, multi-transaction client engagements that have stretched as long as 5-10 years. Our ability to attract a critical mass of highly experienced investment bankers who came of age at bulge bracket firms such as Goldman Sachs and Bank of America and who have also spent many years of their careers dedicated to working with mid-market companies distinguishes us from the pack and delivers unrivaled results for mid-market companies.
Paradigm was founded on the idea that there were new and untried ways to provide access to hard-to-reach audiences to support consumer and B2B research. Since 2009, we have been providing real-time market research, giving leading companies a strong foundation to support all types of business and marketing decisions. Our pioneering spirit and commitment to our clients’ needs have driven substantial growth resulting in double-digits year over year in revenue increases since our inception.
Led by industry experts, Paradigm has established itself as one of the most innovative online research and data collection company in the market today. We are at the heart of research and online data collection in our industry.
Paradigm offers access millions of extremely profiled consumers including low incidence groups and an array of hard to get audiences. On top of our proprietary panel, a strong partner network, proven, innovative methods and cross-platform technologies to optimize our research performance have turned our online consumer and B2B panels into one of the most reliable and comprehensive research resources in the industry. Market-research companies and others who partner with us have nearly instant access to our exclusive supply of hard-to-reach consumer and B2B audiences, including moms, millennial, and international audiences.